Marketing Strategy
a clear direction before the first asset.
We define where the brand is going and how it gets there, month by month.
Any production that does not start from strategy ends up as noise. We begin by understanding the brand, the market and the priorities, and everything else flows from there.
What's included
- Brand and communication diagnosis
- Monthly marketing strategy (objectives, buyer persona, messages, calendar, channels and priorities)
- Integrated 360 campaign (concept, narrative, grid, copy and per-channel adaptation)
- Creative direction and strategic consulting
- Monthly editorial calendar and narrative lines
Who it is for
Brands with several products or messages that need order, focus and a coherent voice.
How we work
Kickoff → diagnosis → strategy and calendar → monthly review.